To Mohammad! to Mecca!
Light-box
To Mohammad! To Mecca!, is a light box installation that plays on a universal icon: the Coca-Cola logo. The graphic metal construction flips the logo backwards to confront a conspiratorial rumor that the logo conceals an anti-Islamic message in Arabic: No Mohammad! No Mecca! However, the glowing, red neon sign reveals that the exact opposite interpretation is as obvious: To Mohammed! To Mecca! The backwards logo replaces the negative reading with a positive, inclusive one that symbolizes a celebration of Islam every time someone pops open a can of Coke. The menacing threat becomes a “toast” to Muslims everywhere, it just depends how one decides to see it, read it, or spin it.
Details:
Double side neon lights in a metal box/signage
Size: W 260 cm x H 87 cm
